The marketing mix of micromax discusses the 4p's of micromax, a brand which was founded by rajesh agarwaand the brand has grown in the last few yearsmicromax provides a wide range of phones with different features thus serving a variety of customersthe company has long term plans. Buy micromax canvas knight 2 e471 printed cover by bkdt marketing - printed back covers online at best prices in india shop online for micromax canvas knight 2 e471 printed cover by bkdt marketing only on snapdeal. New delhi: samsung electronics, micromax informatics and intex led the indian mobile phone market in the quarter ended march, when midpriced smartphones captured the biggest slice of the market by volume for the first time, exceeding the share of entry-level devices it was a huge quarter for indian . Marketing management project on micromax product decision in powerpoint (ppt) format for bba/bbm/mba and other management students by bba|mantra. Micromax is a challenger brand in the highly competitive mobile handset market this indian firm is shaking up the market dominated by mncs micromax was founded in 1991 by rajesh agarwal .
Micromax’s sub-brand yu mobiles also made a quiet comeback but it’s moving ahead slowly but surely according to the company, the budget bharat series is a great success with over 1 million devices sold within three months. To micromax dear, pooja seems you have not gone through my mail and just reverted back casually i have mentioned each and every detail in my mail which i faced at the service center as well as i have approached to the customer care numbers your reply shows how micromax care takes up the issues related to customer problem. Learn about working at micromax join linkedin today for free see who you know at micromax, leverage your professional network, and get hired.
Subject area – marketing strategy, strategic innovation study level/applicability – strategic brand management or marketing strategy courses at mba level case overview – it seemed likely . The rest will go for marketing and advertising for micromax brand (rs 125 crore) for the next two financial years (april’11-march’13) and investment in acquisitions and other strategic initiatives (rs 75 crore). At no 2 position in the indian smartphone market is micromax the company retained second position with 199% growth over the previous quarter slew of new launches backed by the new marketing initiatives helped micromax gain the market share post two consecutive declines in q2 2016.
Micromax is losing its market shares because it's losing its brand value on a relative scale it is virtually falling in the eyes of the indian market micromax came with a vision a vision to empower every person in india with a handheld smart device, irrespective of the class they belonged to. Micromax computer intelligence is an engineering company, designing specialized computer systems for mission critical applications an integrator and distributor of components and systems for industrial automation, telecommunications and specialized equipment for all critical applications. Micromax, an indian brand, for name sake of course who is famous for selling rebranded phones under its name has again failed to do proper homework before launching their new phone.
In conversation with mr u t ramprasad- marketing and brand communications, commercial vehicle business unit, tata motors case study: micromax september 23, 2013 . Micromax is a company of indian origin & deals in consumer electronics its products are very popular here is the marketing mix of micromax shows how it has a diversified product portfolio that includes items mobile phones like feature phones and smartphones, laptops, tablets, it products like data cards and monitors. And, finally, it hasn’t ignored the other ps of marketing either and has enough reach (130,000 retail outlets in 560 districts across india) and spends a lot on advertising micromax claims . The brilliance of micromax using the 4p’s of marketing the 4p’s of marketing are product, price, place, promotion and were expressed for the first time by e j mccarthy in 1960 so how does micromax make use of this.
You can also get the micromax online complaint form on the official site marketing app improve the screening levels and wallpapers and ringtones. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
Micromax‟s marketing blitz in ipl and asia cup helped increase its brand awareness significantly customers were unhappy with the small number of service centres . Free essay: marketing management project report indian institute of management, kashipur a study on marketing strategy of micromax and future challenges. Micromax offers a wide range of smartphones, feature phones, tablets, laptops, data cards and led tv in india buy latest smartphones, phablets, tablets, laptops and more at best prices.